RYAN LOCHTE was too drunk to consider the ramifications of tearing down a Motor Oil Poster while black-out drunk. He likely can’t spell ramifications, maybe not even black-out – but the aftermath should have been obvious to even an addled Ryan Lochte. If you are a Sponsored Athlete,  get black-out drunk and trash a local gas station but pay for the damages and immediately admit that you used poor judgment, you likely won’t lose your endorsements. If, on the other hand, you trash a local gas station refused to act contrite, lie to your mother then lie to the press, you’re likely going to lose your sugar daddy sponsors; and that’s what has happened to Lochte.

Sponsors, endorse people to make money. If you’re an idiot and act badly you’re going to lose your endorsements. Maybe Lochte should consider A Bail Bondsman perhaps an endorsement deal with a Rehab Center. A business article I read put his endorsement contracts in the 2.5 Million per year category, and they are all leaving – so the poster Lochte tore off that wall will likley cost him 3 – 5 million if not more.

The coverup is often worse than the thing being covered up… Lochte is about to be covered up in Sponsor discontent.