IN the past few years the NCAA has seen steady attack on its power base. Lawsuits, by athletes wanting to retain rights to their own Image and Likeness have seen moderate success, but California’s legislature has taken a big swing at ending the NCAA stranglehold on athlete rights with a statute designed to protect the athlete and vest, in the athlete, a right to their own likeness and image. The NCAA responded as all bullies do, with a threat. NCAA said it might ban schools from tournaments that resided in Name, Image, Likelness (NIL) states. However other states followed California’s lead and passed NIL statutes. Now the NCAA is on the defensive. It’s leadership is scrambling to save itself from annihilation. The NCAA remains a very powerful institution, but its end is on the horizon. Good riddance.
